Our Brand Story
BLUE STAR TRADING LIMITED was born out of a frustration with the lack of lingerie and apparel that truly prioritized comfort and style for all body types. Founded by a team of designers and comfort enthusiasts, we set out to create a brand that challenges the status quo—where “one-size-fits-all” is replaced with “every-size-fits-beautiful.” Our name, inspired by the idea of growth and blooming into one’s best self, reflects our belief that clothing should be a tool for confidence, not a constraint.
Contact Us
From day one, we’ve focused on collaborating with real people—listening to their struggles with ill-fitting bras, scratchy fabrics, and limited sizing—to design solutions that feel like a revelation. Today, our studio in NEWCASTLE is a hub of innovation, where every pattern is tested on diverse body shapes, every fabric is chosen for its sensory appeal, and every detail is debated until it’s perfect. We’re not just making clothes; we’re building a movement that redefines what comfort can be.
We’re here to help you feel confident and comfortable every step of the way. Whether you have questions about our products, need sizing advice, or want to share feedback, our team is dedicated to providing prompt and friendly support.
We value your feedback and look forward to hearing from you!
Phone
+44 7308547270
urbanpulse@urbanpulsecollective.com
Address
RM C，6/F，WORLD TRUST TOWER 50 STANLEY STREET CENTRAL HK